INDIAN SPICES LOGO
Mark of Indianness and Quality |
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| The global food market is flush with all types of branded spices in consumer packs. All of them bombard the consumer with claims and counter-claims for visibility and attention. |
| But then, the packs seldom travel the source or origin of the product; nor do they offer a clue as to the quality associated with it. The result is that the consumer is totally confused. |
| The Indian Spice Logo is a major effort to overcome this impasse. The international consumer is by and large aware of the intrinsic and acquired superiority of Indian spices. But how to identify them easily enough? |
| The Indian Spices Logo has changed all that. The logo - a fresh green leaf inside an elliptical ring (denoting freshness, growth an excellence) is prominently displayed on all packs cleared and approved by the Spices Board India, so that you can easily spot the pack that spells Indianness and quality. |
| The Board awards the logo selectively to exporters who have certified processing and quality control capability and maintain a high level of hygiene and sanitation at all stages. |
